IRON CROWN Ask about a gift

Gifts with a story your people will retell.

If you're bringing me in to speak or advise, I can make something for your people to take home afterwards.

I'm Aaron Ross. Iron Crown is the small workshop where I make coffee, card decks and letters with your name and your story on them.

The Iron Crown guild seal: a gold dragon curled around a chalice, with a crown above
A packed conference hall in Brazil during one of Aaron's keynotes
Brazil
Aaron Ross speaking on stage in Malmö
Malmö, 2022
Aaron Ross on stage in front of the From Impossible to Inevitable book cover
From Impossible to Inevitable keynote

Something to take home

A talk is over in an hour or so. A bag of coffee named after the main idea, or a card that pokes fun at the habit we discussed, stays on desks and gets passed around the office.

Your name and logo can go on anything I make. I'll help with the wording too, since that's usually the part people remember.

Three black coffee bags co-branded Iron Crown × Receita Previsível: Predictable Fuel and The Clarity Machine
Co-branded coffee I made with Receita Previsível.

What I can make

Any of these on its own, or a few of them packed together in one box.

Three black coffee bags made for The Rainmakers: Make It Rein, Iron Unicorn and Revenue Alchemy
Iron Crown Coffee Co.

Custom coffee

Named after your event or your team, with a short story printed on the back of the bag.

The printed Banana Peel Wisdom deck spread out on a table
Banana Peel Wisdom

Your own card deck

Your company's lessons and in-jokes drawn as Banana Peel cards. The original deck works as a gift too.

A kraft envelope sealed with red wax, posted by Aaron
InkBorn

Executive letters

Typed or handwritten notes on good paper, sealed with wax. A good fit for clients, partners or a team that just hit a big goal.

A typed letter signed by Aaron with a Busy Isn't Building card tucked inside
Iron Crown

A curated box

Coffee, cards and a letter packed together for board members, speakers or your most important clients.

Some of the cards

Each one pokes fun at a habit most companies will recognise in themselves.

Card: Death by Dashboard. A raccoon says 'just add a metric to measure that' Card: HamsterGPT. Congrats, your AI strategy has you running in circles faster Card: Narrow to Win. A small fish lifting weights in a huge ocean Card: The To-Do Hydra. Every head it cuts off comes back as two Card: Way of the Duck. Calm on top, paddling like mad underneath Card: Stop Pushing the Pull Door

How it works

  1. Tell me about itThe occasion, who it's for, roughly how many people and when you need it.
  2. I send you an ideaNames, artwork and wording, plus a quote and timing. Nothing is made until you approve it.
  3. It gets madeI produce it and get it ready for your event or for sending out to your people.

Common questions

If yours isn't here, ask in the form below.

Does it have to go with one of my talks?

No. It works as a client or team gift on its own. Linking it to a talk gives people a shared reference, which helps.

Can it carry our brand?

Yes, on the label, the cards or the letter. I'll also help with what it says.

How many do we need to order?

Tell me your numbers and I'll tell you what's realistic. Letters suit a handful of key people. Coffee and cards can cover a whole room.

How long does it take?

Custom work needs some lead time, so get in touch early. Send me your date and I'll tell you quickly if it's doable.

What does it cost?

It depends on what you choose and how many. You get a quote before anything is made.

Aaron Ross with wild, wind-swept hair and a wide-eyed grin

About me

I built the outbound sales system at Salesforce.com and wrote four books, including Predictable Revenue (half a million copies, five languages) and From Impossible to Inevitable. These days I advise growing companies and speak at events.

Iron Crown is where I make physical things to go with the ideas. The hair is not for sale.

My talksMore about me

Ask about a gift

A few lines is enough. Tell me the occasion, roughly how many people and your date. I read every message myself.

Rather talk it through? Grab a time that suits you.

Prefer email?

I only use your details to reply to you.